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Making Linkedin Work For You

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September 20, 2022 - 9:00 to 12:00
3 hours
Grand Jersey
Course Fee
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The course covers: what is LinkedIn; why make use of it; how to make use of it; LinkedIn as a marketing tool for you and for the business; What does bad LinkedIn look like; how to avoid the pitfalls of use; PR and LinkedIn; setting up and polishing your account.


After attending the workshop delegates will:

  • Understand LinkedIn the wider context of personal marketing
  • Be able to use LinkedIn as part of a company communication mix
  • Combine PR strategy and LinkedIn use
  • Avoid the horrors of LinkedIn failures
  • Be proud of their LinkedIn profile page


Practical exercises, case studies, discussion, tutor input and group feedback.  


Anyone wanting to get more from LinkedIn for their business and personal profile; those with a mild to medium phobia of all things social media; anyone looking to bring B2B social media into the PR fold.

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